Laura is a smart productivity assistant that integrates with tools like Slack, Notion, Google Meet, GitHub, and more to surface important updates and help you act on them quickly. I designed Laura end-to-end, with a focus on seamless tool connections, intuitive multi-account management, and a supportive, human-centered experience. I designed complete UX flows for multi-tool integrations, built an onboarding experience that reduced time-to-first-value by 70%, established a design system supporting 3 subscription tiers, and delivered over 140+ high-fidelity screens and interaction patterns.
YEAR
May - July 2025
ROLE
Product Designer / Product Lead
Creative Director
SERVICES
Product Thinking
User Experience Research
My Role
I took Laura AI from initial concept to full product, serving as both design lead and de facto product manager. Starting with just my client's idea, I shaped Laura into a comprehensive productivity solution by defining the product vision, writing the PRD, and taking charge of the creative direction.
Product Strategy: Transformed concept into product vision, wrote PRD, led creative direction Research: Conducted 12 user interviews, competitive analysis, defined user journeys
Design: Created 140+ screens, interaction patterns, complete UI system, all microcopy
Product Management: Feature prioritization, roadmap planning, stakeholder coordination
Leadership: Cross-functional collaboration, design reviews, project delivery
Problem & Solution
Knowledge workers switch between 9.4 apps daily, losing 21 minutes of productivity each time. Existing solutions create two problems:
Dashboard Overload: Tools try to be everything, creating overwhelming interfaces
Shallow Integration: Simple reminders lack context and feel like noise
User Pain Points:
"I save things for later but never return to them"
"I don't want another dashboard to check"
"Reminders are useless without context"
The Solution
Laura reimagines productivity assistance as a contextual layer between you and your tools:
Smart Integration: Connects with existing tools, understands cross-platform context Intelligent Surfacing: AI identifies what needs attention, when it matters Contextual Actions: Suggests specific next steps based on work patterns Human-Centered: Feels like a thoughtful assistant, not software
Design Principles:
Context over notifications
Actions over dashboards
Human over robotic
Enhancement over replacement
Research & Discovery
User Research
12 in-depth interviews with knowledge workers revealed:
Tool Fatigue: 85% felt overwhelmed by 6-12 daily productivity tools
Context-Switching Pain: 47 daily interruptions, constant fear of forgetting tasks
Failed Solutions: Dashboard tools abandoned in 2-3 weeks, simple reminders ignored
Competitive Analysis
Notion AI: Powerful but overwhelming setup
Zapier: Great automation, requires technical knowledge
Superhuman: Excellent but single-tool focused
Key Opportunity: No solution has combined intelligent AI with seamless multi-tool integration while maintaining simplicity.
Strategy
Be the Bridge, Not the Destination: Enhance existing workflows rather than replace them
Intelligent Timing: Surface insights when relevant, not constantly
Progressive Enhancement: Start simple, add sophistication gradually
Dashboard & Responsive Design
I designed Laura around three key experiences: Home Feed (personalized dashboard), Tool Management (connect and configure integrations), and Quick Actions (contextual shortcuts). The Home Feed uses a clean, card-based layout where every suggestion includes actionable next steps, while tool status indicators provide at-a-glance health checks across all integrations.
Complex Integration Challenges
The biggest UX challenge was handling multi-account scenarios — users often need multiple Gmail accounts or Slack workspaces connected simultaneously. I solved this with nested account management: primary tool level shows aggregate status, then users can drill down to manage individual accounts independently. When integrations break, friendly messaging like "Reconnection required" replaces technical errors, with one-click fixes for common issues.
Subscription Strategy
Laura's freemium model (Free: 2 tools | Essential: 6 tools + AI | Pro: Unlimited + team features) required careful UX balance. I designed transparent limit communication with supportive upgrade prompts that feel helpful rather than pushy, ensuring users can work effectively within their plan limits while understanding the value of upgrading.
More Screens
Onboarding
Goal: Fastest path to first value
30-second value explanation
Connect most important tool first
Basic preferences setup
Immediate suggestions demonstration
Error & Edge Cases
Clear problem explanations with specific fixes
Encouraging empty states for new users
Skeleton screens and progress indicators
Graceful AI fallbacks
Mobile Experience
Priorities: Quick actions, meeting prep, tool status, critical notifications Adaptations: Simplified navigation, swipe gestures, condensed displays
Accessibility
4.5:1 contrast ratios, color-blind friendly palette
Full keyboard navigation, screen reader optimization
Clear language, consistent patterns, progressive disclosure
Learnings
Simplicity vs Power: Prioritized 80% use case while keeping advanced features accessible
AI Trust: Built confidence through transparency and user control
Subscription Communication: Balanced transparency with premium feel
Successfully launched in beta with overwhelmingly positive feedback on onboarding and microcopy.
Personal Growth: Learned to design complete product experiences, not just screens. Understanding AI-human collaboration requires considering not just what users want to do, but when and why.
Smooth Scroll
This will hide itself!
This will hide itself!
Laura AI – Your AI Productivity Assistant
OVERVIEW
Laura is a smart productivity assistant that integrates with tools like Slack, Notion, Google Meet, GitHub, and more to surface important updates and help you act on them quickly. I designed Laura end-to-end, with a focus on seamless tool connections, intuitive multi-account management, and a supportive, human-centered experience. I designed complete UX flows for multi-tool integrations, built an onboarding experience that reduced time-to-first-value by 70%, established a design system supporting 3 subscription tiers, and delivered over 140+ high-fidelity screens and interaction patterns.
YEAR
May - July 2025
ROLE
Product Designer / Product Lead
Creative Director
SERVICES
Product Thinking
User Experience Research
My Role
I took Laura AI from initial concept to full product, serving as both design lead and de facto product manager. Starting with just my client's idea, I shaped Laura into a comprehensive productivity solution by defining the product vision, writing the PRD, and taking charge of the creative direction.
Product Strategy: Transformed concept into product vision, wrote PRD, led creative direction Research: Conducted 12 user interviews, competitive analysis, defined user journeys
Design: Created 140+ screens, interaction patterns, complete UI system, all microcopy
Product Management: Feature prioritization, roadmap planning, stakeholder coordination
Leadership: Cross-functional collaboration, design reviews, project delivery
Problem & Solution
Knowledge workers switch between 9.4 apps daily, losing 21 minutes of productivity each time. Existing solutions create two problems:
Dashboard Overload: Tools try to be everything, creating overwhelming interfaces
Shallow Integration: Simple reminders lack context and feel like noise
User Pain Points:
"I save things for later but never return to them"
"I don't want another dashboard to check"
"Reminders are useless without context"
The Solution
Laura reimagines productivity assistance as a contextual layer between you and your tools:
Smart Integration: Connects with existing tools, understands cross-platform context Intelligent Surfacing: AI identifies what needs attention, when it matters Contextual Actions: Suggests specific next steps based on work patterns Human-Centered: Feels like a thoughtful assistant, not software
Design Principles:
Context over notifications
Actions over dashboards
Human over robotic
Enhancement over replacement
Research & Discovery
User Research
12 in-depth interviews with knowledge workers revealed:
Tool Fatigue: 85% felt overwhelmed by 6-12 daily productivity tools
Context-Switching Pain: 47 daily interruptions, constant fear of forgetting tasks
Failed Solutions: Dashboard tools abandoned in 2-3 weeks, simple reminders ignored
Competitive Analysis
Notion AI: Powerful but overwhelming setup
Zapier: Great automation, requires technical knowledge
Superhuman: Excellent but single-tool focused
Key Opportunity: No solution has combined intelligent AI with seamless multi-tool integration while maintaining simplicity.
Strategy
Be the Bridge, Not the Destination: Enhance existing workflows rather than replace them
Intelligent Timing: Surface insights when relevant, not constantly
Progressive Enhancement: Start simple, add sophistication gradually
Dashboard & Responsive Design
I designed Laura around three key experiences: Home Feed (personalized dashboard), Tool Management (connect and configure integrations), and Quick Actions (contextual shortcuts). The Home Feed uses a clean, card-based layout where every suggestion includes actionable next steps, while tool status indicators provide at-a-glance health checks across all integrations.
Complex Integration Challenges
The biggest UX challenge was handling multi-account scenarios — users often need multiple Gmail accounts or Slack workspaces connected simultaneously. I solved this with nested account management: primary tool level shows aggregate status, then users can drill down to manage individual accounts independently. When integrations break, friendly messaging like "Reconnection required" replaces technical errors, with one-click fixes for common issues.
Subscription Strategy
Laura's freemium model (Free: 2 tools | Essential: 6 tools + AI | Pro: Unlimited + team features) required careful UX balance. I designed transparent limit communication with supportive upgrade prompts that feel helpful rather than pushy, ensuring users can work effectively within their plan limits while understanding the value of upgrading.
More Screens
Onboarding
Goal: Fastest path to first value
30-second value explanation
Connect most important tool first
Basic preferences setup
Immediate suggestions demonstration
Error & Edge Cases
Clear problem explanations with specific fixes
Encouraging empty states for new users
Skeleton screens and progress indicators
Graceful AI fallbacks
Mobile Experience
Priorities: Quick actions, meeting prep, tool status, critical notifications Adaptations: Simplified navigation, swipe gestures, condensed displays
Accessibility
4.5:1 contrast ratios, color-blind friendly palette
Full keyboard navigation, screen reader optimization
Clear language, consistent patterns, progressive disclosure
Learnings
Simplicity vs Power: Prioritized 80% use case while keeping advanced features accessible
AI Trust: Built confidence through transparency and user control
Subscription Communication: Balanced transparency with premium feel
Successfully launched in beta with overwhelmingly positive feedback on onboarding and microcopy.
Personal Growth: Learned to design complete product experiences, not just screens. Understanding AI-human collaboration requires considering not just what users want to do, but when and why.
Smooth Scroll
This will hide itself!
This will hide itself!
Laura AI – Your AI Productivity Assistant
OVERVIEW
Laura is a smart productivity assistant that integrates with tools like Slack, Notion, Google Meet, GitHub, and more to surface important updates and help you act on them quickly. I designed Laura end-to-end, with a focus on seamless tool connections, intuitive multi-account management, and a supportive, human-centered experience. I designed complete UX flows for multi-tool integrations, built an onboarding experience that reduced time-to-first-value by 70%, established a design system supporting 3 subscription tiers, and delivered over 140+ high-fidelity screens and interaction patterns.
YEAR
May - July 2025
ROLE
Product Designer / Product Lead
Creative Director
SERVICES
Product Thinking
User Experience Research
My Role
I took Laura AI from initial concept to full product, serving as both design lead and de facto product manager. Starting with just my client's idea, I shaped Laura into a comprehensive productivity solution by defining the product vision, writing the PRD, and taking charge of the creative direction.
Product Strategy: Transformed concept into product vision, wrote PRD, led creative direction Research: Conducted 12 user interviews, competitive analysis, defined user journeys
Design: Created 140+ screens, interaction patterns, complete UI system, all microcopy
Product Management: Feature prioritization, roadmap planning, stakeholder coordination
Leadership: Cross-functional collaboration, design reviews, project delivery
Problem & Solution
Knowledge workers switch between 9.4 apps daily, losing 21 minutes of productivity each time. Existing solutions create two problems:
Dashboard Overload: Tools try to be everything, creating overwhelming interfaces
Shallow Integration: Simple reminders lack context and feel like noise
User Pain Points:
"I save things for later but never return to them"
"I don't want another dashboard to check"
"Reminders are useless without context"
The Solution
Laura reimagines productivity assistance as a contextual layer between you and your tools:
Smart Integration: Connects with existing tools, understands cross-platform context Intelligent Surfacing: AI identifies what needs attention, when it matters Contextual Actions: Suggests specific next steps based on work patterns Human-Centered: Feels like a thoughtful assistant, not software
Design Principles:
Context over notifications
Actions over dashboards
Human over robotic
Enhancement over replacement
Research & Discovery
User Research
12 in-depth interviews with knowledge workers revealed:
Tool Fatigue: 85% felt overwhelmed by 6-12 daily productivity tools
Context-Switching Pain: 47 daily interruptions, constant fear of forgetting tasks
Failed Solutions: Dashboard tools abandoned in 2-3 weeks, simple reminders ignored
Competitive Analysis
Notion AI: Powerful but overwhelming setup
Zapier: Great automation, requires technical knowledge
Superhuman: Excellent but single-tool focused
Key Opportunity: No solution has combined intelligent AI with seamless multi-tool integration while maintaining simplicity.
Strategy
Be the Bridge, Not the Destination: Enhance existing workflows rather than replace them
Intelligent Timing: Surface insights when relevant, not constantly
Progressive Enhancement: Start simple, add sophistication gradually
Dashboard & Responsive Design
I designed Laura around three key experiences: Home Feed (personalized dashboard), Tool Management (connect and configure integrations), and Quick Actions (contextual shortcuts). The Home Feed uses a clean, card-based layout where every suggestion includes actionable next steps, while tool status indicators provide at-a-glance health checks across all integrations.
Complex Integration Challenges
The biggest UX challenge was handling multi-account scenarios — users often need multiple Gmail accounts or Slack workspaces connected simultaneously. I solved this with nested account management: primary tool level shows aggregate status, then users can drill down to manage individual accounts independently. When integrations break, friendly messaging like "Reconnection required" replaces technical errors, with one-click fixes for common issues.
Subscription Strategy
Laura's freemium model (Free: 2 tools | Essential: 6 tools + AI | Pro: Unlimited + team features) required careful UX balance. I designed transparent limit communication with supportive upgrade prompts that feel helpful rather than pushy, ensuring users can work effectively within their plan limits while understanding the value of upgrading.
More Screens
Onboarding
Goal: Fastest path to first value
30-second value explanation
Connect most important tool first
Basic preferences setup
Immediate suggestions demonstration
Error & Edge Cases
Clear problem explanations with specific fixes
Encouraging empty states for new users
Skeleton screens and progress indicators
Graceful AI fallbacks
Mobile Experience
Priorities: Quick actions, meeting prep, tool status, critical notifications Adaptations: Simplified navigation, swipe gestures, condensed displays
Accessibility
4.5:1 contrast ratios, color-blind friendly palette
Full keyboard navigation, screen reader optimization
Clear language, consistent patterns, progressive disclosure
Learnings
Simplicity vs Power: Prioritized 80% use case while keeping advanced features accessible
AI Trust: Built confidence through transparency and user control
Subscription Communication: Balanced transparency with premium feel
Successfully launched in beta with overwhelmingly positive feedback on onboarding and microcopy.
Personal Growth: Learned to design complete product experiences, not just screens. Understanding AI-human collaboration requires considering not just what users want to do, but when and why.
Smooth Scroll
This will hide itself!
This will hide itself!