Rizi Health was built on a simple yet powerful mission: to make medical crowdfunding in Africa transparent, human, and accessible. We envisioned a platform that not only connected patients to potential donors but also helped build a community of trust and empathy, one that made giving feel personal and purposeful.
YEAR
2022 - 2025
ROLE
Product Designer
Creative Director
SERVICES
Product Strategy
Ux Research
My Role
As the sole Product Designer and co-founder on the project, I led the design of Rizi Health’s responsive web experience from the ground up. This included creating two distinct user interfaces — one for donors and one for campaigners, while mapping the information architecture, user flows, and key interactions across both sides.
Beyond UX/UI, I also defined and developed the visual identity of the brand. The name Rizi—which means water became the cornerstone of our design philosophy. Water flows, water connects, water heals. Just like we wanted Rizi Health to.
This idea of fluidity and connection informed every design decision, from wave-inspired UI elements and gentle curves to the calm earth-toned color palette. The brand was built to feel soft but grounded, human but trustworthy.
I also managed production logistics, including hiring and directing a custom illustrator to bring warmth and character into the product through inclusive, story-driven visuals. Every part of the experience was created to feel emotionally safe, transparent, and intuitive.
Problem & Solution
Medical crowdfunding in Nigeria is often chaotic and opaque. Donors worry about scams, while patients struggle to get the visibility or trust they need.
We identified key gaps:
Lack of campaign verification
Poor donor transparency (how funds are used)
Disjointed user experiences for both donors and campaigners
Two Core Experiences: Donors and Campaigners
Donors needed more than an option to transfer funds, they needed to feel the impact of their contribution.
For campaigners, we created a space that allowed them to tell their story without shame or desperation.
Research & Discovery
Before designing, I needed to understand not just the logistics of medical crowdfunding but the emotional landscape of the people using it.
What We Explored:
Why do donors hesitate to give?
What makes campaigners feel exposed or unheard?
How do trust and transparency influence giving behavior?
I conducted informal interviews and secondary research into existing crowdfunding platforms like GoFundMe, M-Changa, and Fundraiser.ng. I analyzed donor complaints, campaigner testimonials, and platform design patterns to uncover unmet needs.
Key Insights:
Donors crave verification. Many are willing to give, but hesitate due to fears of fraud or misuse.
Patients want to be seen—not pitied. Crowdfunding often forces campaigners to overshare or beg. They want a platform that preserves dignity.
Updates drive continued giving. Donors are more likely to give again when they see how their funds are used.
Design affects trust. Overly formal or sterile platforms feel transactional. A warm, human-centered interface encourages empathy and action.
These insights shaped every design decision, from the use of verified medical documents to the donor portfolio with treatment activity logs. The goal wasn’t just functionality—it was emotional reassurance.
Responsive Designs
The interface was designed with a mobile-first approach to ensure accessibility across varying devices and screen sizes. Each layout was optimized for responsiveness, prioritizing readability, tappable targets, and ease of navigation on smaller screens.
A minimal, clean UI allowed key actions and information, like donation buttons, campaign progress, and medical updates, to stand out without visual noise. The interface was also structured to adapt smoothly across breakpoints, maintaining consistent user experience between mobile and desktop.
Also, I introduced a badge system for donors to unlock as they gave to more campaigns. This subtle layer of gamification was designed to encourage recurring donations without overwhelming the emotional core of the platform.
More Screens
The donor and campaigner dashboards were designed to offer clarity, transparency, and ease of use.
Donor Dashboard: Shows donation history, campaign progress, unlocked badges, and social links—helping donors track their impact.
Campaigner Dashboard: Allows patients to upload medical documents, provide updates, view donor lists, and monitor campaign progress in real time.
These screens were built to make both giving and fundraising feel organized, safe, and human.
Learnings
Working on Rizi Health pushed me to grow beyond design execution and step fully into product ownership and emotional storytelling. These are some of my key takeaways:
Design is emotional. Especially in healthcare, every screen must communicate more than function, it must reflect care, dignity, and trust.
Product leadership requires clarity and persistence. As a co-founder, I learned how much emotional labor goes into building a vision from scratch, keeping momentum, and managing expectations when team capacity shifts.
Structure creates safety. Whether it’s clear information architecture or soft UI elements, people feel more confident when your design respects their cognitive and emotional load.
Done is better than perfect (sometimes). I held onto the designs for months, hoping for a perfect launch. But documenting and sharing the work, despite the MVP not going live, became a necessary act of closure and pride.
I'm capable of building things that matter. This project reminded me of the kind of designer and problem-solver I want to be: one who builds systems of care, connection, and impact.
Smooth Scroll
This will hide itself!
This will hide itself!
Rizi Health Case Study
OVERVIEW
Rizi Health was built on a simple yet powerful mission: to make medical crowdfunding in Africa transparent, human, and accessible. We envisioned a platform that not only connected patients to potential donors but also helped build a community of trust and empathy, one that made giving feel personal and purposeful.
YEAR
2022 - 2025
ROLE
Product Designer
Creative Director
SERVICES
Product Strategy
Ux Research
My Role
As the sole Product Designer and co-founder on the project, I led the design of Rizi Health’s responsive web experience from the ground up. This included creating two distinct user interfaces — one for donors and one for campaigners, while mapping the information architecture, user flows, and key interactions across both sides.
Beyond UX/UI, I also defined and developed the visual identity of the brand. The name Rizi—which means water became the cornerstone of our design philosophy. Water flows, water connects, water heals. Just like we wanted Rizi Health to.
This idea of fluidity and connection informed every design decision, from wave-inspired UI elements and gentle curves to the calm earth-toned color palette. The brand was built to feel soft but grounded, human but trustworthy.
I also managed production logistics, including hiring and directing a custom illustrator to bring warmth and character into the product through inclusive, story-driven visuals. Every part of the experience was created to feel emotionally safe, transparent, and intuitive.
Problem & Solution
Medical crowdfunding in Nigeria is often chaotic and opaque. Donors worry about scams, while patients struggle to get the visibility or trust they need.
We identified key gaps:
Lack of campaign verification
Poor donor transparency (how funds are used)
Disjointed user experiences for both donors and campaigners
Two Core Experiences: Donors and Campaigners
Donors needed more than an option to transfer funds, they needed to feel the impact of their contribution.
For campaigners, we created a space that allowed them to tell their story without shame or desperation.
Research & Discovery
Before designing, I needed to understand not just the logistics of medical crowdfunding but the emotional landscape of the people using it.
What We Explored:
Why do donors hesitate to give?
What makes campaigners feel exposed or unheard?
How do trust and transparency influence giving behavior?
I conducted informal interviews and secondary research into existing crowdfunding platforms like GoFundMe, M-Changa, and Fundraiser.ng. I analyzed donor complaints, campaigner testimonials, and platform design patterns to uncover unmet needs.
Key Insights:
Donors crave verification. Many are willing to give, but hesitate due to fears of fraud or misuse.
Patients want to be seen—not pitied. Crowdfunding often forces campaigners to overshare or beg. They want a platform that preserves dignity.
Updates drive continued giving. Donors are more likely to give again when they see how their funds are used.
Design affects trust. Overly formal or sterile platforms feel transactional. A warm, human-centered interface encourages empathy and action.
These insights shaped every design decision, from the use of verified medical documents to the donor portfolio with treatment activity logs. The goal wasn’t just functionality—it was emotional reassurance.
Responsive Designs
The interface was designed with a mobile-first approach to ensure accessibility across varying devices and screen sizes. Each layout was optimized for responsiveness, prioritizing readability, tappable targets, and ease of navigation on smaller screens.
A minimal, clean UI allowed key actions and information, like donation buttons, campaign progress, and medical updates, to stand out without visual noise. The interface was also structured to adapt smoothly across breakpoints, maintaining consistent user experience between mobile and desktop.
Also, I introduced a badge system for donors to unlock as they gave to more campaigns. This subtle layer of gamification was designed to encourage recurring donations without overwhelming the emotional core of the platform.
More Screens
The donor and campaigner dashboards were designed to offer clarity, transparency, and ease of use.
Donor Dashboard: Shows donation history, campaign progress, unlocked badges, and social links—helping donors track their impact.
Campaigner Dashboard: Allows patients to upload medical documents, provide updates, view donor lists, and monitor campaign progress in real time.
These screens were built to make both giving and fundraising feel organized, safe, and human.
Learnings
Working on Rizi Health pushed me to grow beyond design execution and step fully into product ownership and emotional storytelling. These are some of my key takeaways:
Design is emotional. Especially in healthcare, every screen must communicate more than function, it must reflect care, dignity, and trust.
Product leadership requires clarity and persistence. As a co-founder, I learned how much emotional labor goes into building a vision from scratch, keeping momentum, and managing expectations when team capacity shifts.
Structure creates safety. Whether it’s clear information architecture or soft UI elements, people feel more confident when your design respects their cognitive and emotional load.
Done is better than perfect (sometimes). I held onto the designs for months, hoping for a perfect launch. But documenting and sharing the work, despite the MVP not going live, became a necessary act of closure and pride.
I'm capable of building things that matter. This project reminded me of the kind of designer and problem-solver I want to be: one who builds systems of care, connection, and impact.
Smooth Scroll
This will hide itself!
This will hide itself!
Rizi Health Case Study
OVERVIEW
Rizi Health was built on a simple yet powerful mission: to make medical crowdfunding in Africa transparent, human, and accessible. We envisioned a platform that not only connected patients to potential donors but also helped build a community of trust and empathy, one that made giving feel personal and purposeful.
YEAR
2022 - 2025
ROLE
Product Designer
Creative Director
SERVICES
Product Strategy
Ux Research
My Role
As the sole Product Designer and co-founder on the project, I led the design of Rizi Health’s responsive web experience from the ground up. This included creating two distinct user interfaces — one for donors and one for campaigners, while mapping the information architecture, user flows, and key interactions across both sides.
Beyond UX/UI, I also defined and developed the visual identity of the brand. The name Rizi—which means water became the cornerstone of our design philosophy. Water flows, water connects, water heals. Just like we wanted Rizi Health to.
This idea of fluidity and connection informed every design decision, from wave-inspired UI elements and gentle curves to the calm earth-toned color palette. The brand was built to feel soft but grounded, human but trustworthy.
I also managed production logistics, including hiring and directing a custom illustrator to bring warmth and character into the product through inclusive, story-driven visuals. Every part of the experience was created to feel emotionally safe, transparent, and intuitive.
Problem & Solution
Medical crowdfunding in Nigeria is often chaotic and opaque. Donors worry about scams, while patients struggle to get the visibility or trust they need.
We identified key gaps:
Lack of campaign verification
Poor donor transparency (how funds are used)
Disjointed user experiences for both donors and campaigners
Two Core Experiences: Donors and Campaigners
Donors needed more than an option to transfer funds, they needed to feel the impact of their contribution.
For campaigners, we created a space that allowed them to tell their story without shame or desperation.
Research & Discovery
Before designing, I needed to understand not just the logistics of medical crowdfunding but the emotional landscape of the people using it.
What We Explored:
Why do donors hesitate to give?
What makes campaigners feel exposed or unheard?
How do trust and transparency influence giving behavior?
I conducted informal interviews and secondary research into existing crowdfunding platforms like GoFundMe, M-Changa, and Fundraiser.ng. I analyzed donor complaints, campaigner testimonials, and platform design patterns to uncover unmet needs.
Key Insights:
Donors crave verification. Many are willing to give, but hesitate due to fears of fraud or misuse.
Patients want to be seen—not pitied. Crowdfunding often forces campaigners to overshare or beg. They want a platform that preserves dignity.
Updates drive continued giving. Donors are more likely to give again when they see how their funds are used.
Design affects trust. Overly formal or sterile platforms feel transactional. A warm, human-centered interface encourages empathy and action.
These insights shaped every design decision, from the use of verified medical documents to the donor portfolio with treatment activity logs. The goal wasn’t just functionality—it was emotional reassurance.
Responsive Designs
The interface was designed with a mobile-first approach to ensure accessibility across varying devices and screen sizes. Each layout was optimized for responsiveness, prioritizing readability, tappable targets, and ease of navigation on smaller screens.
A minimal, clean UI allowed key actions and information, like donation buttons, campaign progress, and medical updates, to stand out without visual noise. The interface was also structured to adapt smoothly across breakpoints, maintaining consistent user experience between mobile and desktop.
Also, I introduced a badge system for donors to unlock as they gave to more campaigns. This subtle layer of gamification was designed to encourage recurring donations without overwhelming the emotional core of the platform.
More Screens
The donor and campaigner dashboards were designed to offer clarity, transparency, and ease of use.
Donor Dashboard: Shows donation history, campaign progress, unlocked badges, and social links—helping donors track their impact.
Campaigner Dashboard: Allows patients to upload medical documents, provide updates, view donor lists, and monitor campaign progress in real time.
These screens were built to make both giving and fundraising feel organized, safe, and human.
Learnings
Working on Rizi Health pushed me to grow beyond design execution and step fully into product ownership and emotional storytelling. These are some of my key takeaways:
Design is emotional. Especially in healthcare, every screen must communicate more than function, it must reflect care, dignity, and trust.
Product leadership requires clarity and persistence. As a co-founder, I learned how much emotional labor goes into building a vision from scratch, keeping momentum, and managing expectations when team capacity shifts.
Structure creates safety. Whether it’s clear information architecture or soft UI elements, people feel more confident when your design respects their cognitive and emotional load.
Done is better than perfect (sometimes). I held onto the designs for months, hoping for a perfect launch. But documenting and sharing the work, despite the MVP not going live, became a necessary act of closure and pride.
I'm capable of building things that matter. This project reminded me of the kind of designer and problem-solver I want to be: one who builds systems of care, connection, and impact.
Smooth Scroll
This will hide itself!
This will hide itself!