02
ENERGY
Digitizing Energy Management
Granville, a company dedicated to sustainable energy solutions, needed a platform that allowed users to track and manage their energy consumption. I was responsible for creating a user-friendly digital platform that simplified complex energy data, helping users make informed, data-driven decisions.
02
02
ENERGY
Digitizing Energy Management
Granville, a company dedicated to sustainable energy solutions, needed a platform that allowed users to track and manage their energy consumption. I was responsible for creating a user-friendly digital platform that simplified complex energy data, helping users make informed, data-driven decisions.
02
ENERGY
Digitizing Energy Management
Granville, a company dedicated to sustainable energy solutions, needed a platform that allowed users to track and manage their energy consumption. I was responsible for creating a user-friendly digital platform that simplified complex energy data, helping users make informed, data-driven decisions.
Hello, i'm ruth odu
A Product Designer with 5 years of experience, passionate about crafting digital experiences that make a difference. I’ve built products for finance, crypto, e-commerce, AI, and health, combining UX research and design to create visually engaging, user-friendly, and data-driven interfaces that improve usability.
Research-First & User-Centric Thinking
Research-First & User-Centric Thinking
Before jumping into solutions, I always start by asking the right questions: What’s the real problem? Who does this affect? How can we create something truly useful? I dive deep into research, conduct usability testing, and iterate based on real feedback to ensure my designs don’t just function, they resonate with users.
Before jumping into solutions, I always start by asking the right questions: What’s the real problem? Who does this affect? How can we create something truly useful? I dive deep into research, conduct usability testing, and iterate based on real feedback to ensure my designs don’t just function, they resonate with users.
A Multipotentialite Perspective
A Multipotentialite Perspective
Coming from a background in screenwriting and SFX artistry, I see design as more than just interfaces—it’s about storytelling and emotion. This perspective helps me craft experiences that feel intuitive, engaging, and memorable. It also means I adapt quickly, whether I’m designing for fintech, healthcare, or AI-driven platforms.
Coming from a background in screenwriting and SFX artistry, I see design as more than just interfaces, it’s about storytelling and emotion. This perspective helps me craft experiences that feel intuitive, engaging, and memorable. It also means I adapt quickly, whether I’m designing for fintech, healthcare, or AI-driven platforms.
Coming from a background in screenwriting and SFX artistry, I see design as more than just interfaces—it’s about storytelling and emotion. This perspective helps me craft experiences that feel intuitive, engaging, and memorable. It also means I adapt quickly, whether I’m designing for fintech, healthcare, or AI-driven platforms.
My Services
Design is my way of solving real problems
I collaborate with businesses and startups to craft intuitive, engaging digital experiences that don’t just look great—they work. By combining strategy, research, and creativity, I help brands optimize their products, improve usability, and drive real impact.
Growth-Driven UX/UI Design
01
Product Strategy & UX Research
Design Documentation & Handoff
Mentorship & Workshops
Creative Direction
Design for Accessibility
Growth-Driven UX/UI Design
I design digital experiences that don’t just look good, they drive business growth. Whether it’s a B2B platform, fintech product, or consumer-facing app, I use data-driven insights, research, and iterative testing to improve conversion rates, retention, and user engagement.
My Services
Design is my way of solving real problems
I collaborate with businesses and startups to craft intuitive, engaging digital experiences that don’t just look great—they work. By combining strategy, research, and creativity, I help brands optimize their products, improve usability, and drive real impact.
Growth-Driven UX/UI Design
01
Product Strategy & UX Research
Design Documentation & Handoff
Mentorship & Workshops
Creative Direction
Design for Accessibility
Growth-Driven UX/UI Design
I design digital experiences that don’t just look good, they drive business growth. Whether it’s a B2B platform, fintech product, or consumer-facing app, I use data-driven insights, research, and iterative testing to improve conversion rates, retention, and user engagement.
My Services
Design is my way of solving real problems
I collaborate with businesses and startups to craft intuitive, engaging digital experiences that don’t just look great—they work. By combining strategy, research, and creativity, I help brands optimize their products, improve usability, and drive real impact.
Growth-Driven UX/UI Design
01
Product Strategy & UX Research
Design Documentation & Handoff
Mentorship & Workshops
Creative Direction
Design for Accessibility
Growth-Driven UX/UI Design
I design digital experiences that don’t just look good, they drive business growth. Whether it’s a B2B platform, fintech product, or consumer-facing app, I use data-driven insights, research, and iterative testing to improve conversion rates, retention, and user engagement.
This case study focuses on the design of a unique loan mobile app tailored to address the immediate needs of users for essential items such as food, groceries, and bill payments.
This case study focuses on the design of a unique loan mobile app tailored to address the immediate needs of users for essential items such as food, groceries, and bill payments.
This case study focuses on the design of a unique loan mobile app tailored to address the immediate needs of users for essential items such as food, groceries, and bill payments.
The ‘alot’ platform is a space where people could connect, empathize, and share their journeys through life’s challenges. The primary focus is to showcase stories of everyday people.
The ‘alot’ platform is a space where people could connect, empathize, and share their journeys through life’s challenges. The primary focus is to showcase stories of everyday people.
The ‘alot’ platform is a space where people could connect, empathize, and share their journeys through life’s challenges. The primary focus is to showcase stories of everyday people.
Design to Doc is a Figma plugin that simplifies the process of creating comprehensive design documentation. Built using Cursor, this plugin addresses a critical need for designers and developers.
Design to Doc is a Figma plugin that simplifies the process of creating comprehensive design documentation. Built using Cursor, this plugin addresses a critical need for designers and developers.
Design to Doc is a Figma plugin that simplifies the process of creating comprehensive design documentation. Built using Cursor, this plugin addresses a critical need for designers and developers.