Graswald
Graswald is a professional 3D vegetation platform for Blender that helps artists create realistic natural environments without getting lost in technical complexity. It bridges photorealistic asset quality with intuitive, performance-aware workflows for world-building at scale.
Year
2023
Service
Consumer App
Category
SaaS
Tool
Framer
The Problem
Creating believable nature in 3D is slow, fragile, and cognitively expensive.
Through user research and community feedback, three core friction points emerged:
Technical Overload – Artists had to wrestle with complex scattering systems and LOD management, breaking creative flow.
The Repetition Trap – Even high-quality assets felt artificial when scattered, destroying realism.
Performance Anxiety – Large scenes caused viewport lag and crashes, forcing trade-offs between quality and speed.
Users weren’t asking for more assets.
They wanted a system that understood the rules of nature, so they could focus on art instead of parameters.
My Role & Impact
As Product Designer, I helped evolve Graswald from a collection of assets into a cohesive, user-centered platform.
I led the design of the G-Library and scattering workflows, translating complex photometric scan data into an interface that felt fast, visual, and approachable. I redesigned asset previews to surface meaningful variation and ecological context, and iterated on the “select → scatter → see results” loop to feel instantaneous.
During Graswald’s strategic pivot toward Graswald.ai, I also helped prepare the library and UX for a massive influx of new, less-technical users when the assets were released publicly.
Impact
Became an industry staple for its quality–speed balance
Successfully supported a transition to a free library during a 3.3M seed round
Shipped 7 Ecotopes and 145+ species in a UI that scales without overwhelming
Reduced the environment build time from hours to minutes for many users
