Leequid
Leequid is a mobile-first B2B ecosystem designed to bridge the gap between traditional fiat banking and the crypto economy. It enables businesses to onboard seamlessly, verify their legitimacy, access standardized credit, and conduct secure cross-asset trades.
Year
2024
Service
Consumer App
Category
Crypto
Tool
Figma
The Problem
For crypto-enabled businesses, legitimacy is expensive.
Accessing onboarding and credit sits in an uncomfortable gap between two broken systems:
Traditional banks are rigid, slow, and hostile to crypto
Crypto platforms prioritize technical infrastructure while neglecting user trust and clarity
Through research and stakeholder interviews, two core friction points emerged:
Opaque onboarding – Businesses moved through KYC and verification without understanding their status, next steps, or why credit was denied.
Operational fragmentation – Compliance teams managed approvals, risk, and account flags across disconnected tools, creating delays and errors.
The challenge was to design a platform that felt trustworthy enough for regulators while remaining intuitive for modern business owners.
My Role & Impact
As Lead Product Designer, I owned the end-to-end design of Leequid’s mobile app and multi-tier admin infrastructure, translating regulatory complexity into a calm, human-centered experience.
I worked closely with the founder and compliance advisors to design a system where verification progress directly maps to credit access, turning onboarding from a blocker into a value-driven journey. I designed a modular mobile flow that clearly separates document submission, interviews, and approval stages, ensuring users always understand where they are and what’s next.
In parallel, I designed a dual-dashboard admin system:
An Admin Dashboard optimized for day-to-day KYC, document review, and approvals
A Super Admin Dashboard built for high-level risk oversight, permissions, and analytics
This parallel build ensured the backend logic mirrored the frontend experience, reinforcing trust through consistency and clarity.
Impact
Introduced a transparent, tiered credit system starting at 200k, directly tied to verification status
Centralized compliance workflows, reducing manual review time and operational friction
Delivered a unified design system spanning mobile, desktop, and internal admin tools
Humanized a regulatory-heavy product into a platform that feels like a financial partner, not a gatekeeper
